KraveBeauty Launches $1 Million Fund, Press Reset Ventures, to Invest in the Next Generation of Sustainable & Inclusive Beauty Entrepreneur Liah Yoo and the team at a direct-to-consumer beauty company, KraveBeauty, are disrupting industry norms with the launch of $1M venture studio, Press Reset Ventures. The goal of the fund is to invest in and mentor the next generation of sustainable innovations in beauty.